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Calling All Chocolate Lovers巧克力新樂園






by Nadia Chung
A virtual community shares passion for customized Swiss chocolate.

  Since Switzerland began developing a mass market for this tasty confection in the 1800s, chocolate has become highly popular and easily available in a variety of flavors almost anywhere in the world. For people _(1)_ express their individuality , however, store-bought chocolate might seem to lack fruits, nuts, a little spice, or even gold flakes.
  Sensing a growing _(2)_ of individualized goods, Swiss-born Internet start-up veterans, Sven Beichler and Christian Philippi, decided to tap into the niche market for high-quality customized products. They were specifically aiming for something that would express their "Swissness" and _(3)_ their Internet savvy to good use. _(4)_ Swiss cheese, knives, and watches were not easy to produce, they decided on chocolate and created www.mySwissChocolate.ch. This website allows customers to tailor chocolate bars _(5)_ their own tastes, with 200 million possible combinations using premium ingredients including curry powder, rose petals, and real gold flakes. One unusual concoction had white chocolate mixed with sea salt, jelly babies, and caraway.
  What the founders lacked in marketing resources, they _(6)_ in the virtual community they created. The website is a unique online community where customers can earn points and vouchers _(7)_ for real chocolate when they invite friends to join the club. "If you have enough friends, you can eat chocolate for free for the rest of your life," Beichler boasted.

1. (A) equal to    (B) eager to   (C) subject to (D) familiar to
2. (A) appreciation(B) interference(C) hostility (D) decline
3. (A) set    (B) make(C) put     (D) take
4. (A) Despite    (B) Unless(C) Whether (D) Since
5. (A) attempting to(B) according to(C) amounting to (D) attending to
6. (A) made up for(B) cut down on(C) did away with(D) ran out of
7. (A) comparable(B) favorable(C) exchangeable (D) disposable

原來如此 


1. For people eager to express their individuality, however, store-bought chocolate might seem to lack...
理由:
a. (A) be equal to + N/V-ing  等於……;能勝任……
例:Tim is equal to the task. He has a lot of experience in this area.
(提姆能勝任該任務。他在這方面很有經驗。)
(B) be eager to V  渴望……
例: Andy is eager to know the ending of the novel he's reading.
(安迪很想知道他正在閱讀的小說結局。)
(C) be subject to + N/V-ing  易遭受……;受制於……(規範)
例: Because of the typhoon, all flights are subject to delay.
(由於颱風,所有班機都將遭到延誤。)
(D) be familiar to sb  對某人來說很熟悉
例: The story of Snow White is familiar to most children in the US.
(《白雪公主》的故事對大多數美國的小朋友來說都很熟悉。)
b. 空格後有原形動詞 express(表達),故根據上述用法,僅 eager to 之後可接原形動詞,置入後亦符合語意,可知應選 (B)。

2. Sensing a growing appreciation of individualized goods, Swiss-born Internet start-up veterans, Sven Beichler and Christian Philippi, decided to...
理由:
a. (A) appreciation n. 欣賞;賞識
例: Appreciation of great music will make your life more enjoyable.
(欣賞好的音樂會使你的生活更有樂趣。)
(B) interference n. 干涉;阻礙
例: I can't put up with your constant interference in my affairs anymore.
(我再也受不了你一直干涉我的事。)
(C) hostility n. 敵意,敵視
例: The French once displayed hostility toward tourists that spoke English.
(以往法國人對說英文的觀光客都會表現出敵意。)
(D) decline n. 下降;衰退
b. 根據前後語意,可知應選 (A)。

3. They...would express their "Swissness" and put their Internet savvy to good use.
理由:
a. 本空格在測試以下固定用法:
put...to (good) use  (善加)利用……
例: I put my day off to good use by catching up with old friends.
(我善加利用休假時間和老朋友敘舊。)
b. 根據上述,可知應選 (C)。

4. Since Swiss cheese, knives, and watches were not easy to produce, they decided on chocolate and created www.mySwissChocolate.ch.
理由:
a. (A) despite prep. 儘管
(B) unless conj. 除非
(C) whether conj. 不管;是否
(D) since conj. 由於,因為
例: Since Susan is hot-tempered, it's difficult for her to keep friends.
(蘇珊因為脾氣不好,所以很難和人維持友誼。)
b. 本句有兩個完整子句,可知空格應置入連接詞,故 (A) 不可選。而根據語意,可知 (D) 應為正選。

5. This website allows customers to tailor chocolate bars according to their own tastes, with 200 million possible combinations...
理由:
a. (A) attempt to V  企圖∕試圖(做)……
例: The detective attempted to squeeze more information out of the suspect.
(該探員企圖迫使嫌犯提供更多的訊息。)
(B) according to...  隨……而定,按照……
例: According to Bob's will, his ashes are to be scattered at sea.
(按照鮑伯的遺囑,他的骨灰要撒在海上。)
(C) amount to...  (數量上)達到∕總計……
例: Our total spending amounted to NT$2,000 per day.
(我們每天的開銷總計達兩千元台幣。)
(D) attend to...  照顧∕處理……
例: Doctor Hanks is busy attending to a matter for the hospital. Can I take a message?
(漢克斯醫師正忙著處理醫院的事情。我可以幫你留話嗎?)
b. 空格後有名詞 their own tastes(自己的口味),故 (A) 不可選;(B)、(C)、(D) 後雖均可接名詞,然僅 according to 置入後符合語意,故選 (B)。

6. What the founders lacked in marketing resources, they made up for in the virtual community they created.
理由:
a. (A) make up for sth in...  用……彌補……
What + S + lack in..., S + make up for in...  ……的不足,……用……來彌補
注意:
上述句構乃由 "S + make up for + what + S + lack in...in..." 演變而來,因經常使用,已成固定用法。
例: The worker made up for his mistake in diligence.
(那名員工靠勤奮來彌補過失。)
例: What the singer lacks in vocal range, she makes up for in creativity.
(這位歌手藉由創意來彌補音域的不足。)
(B) cut down on...  減少∕縮減……
例: Our company uses both sides of the paper in our copy machines to cut down on waste.
(我們公司影印時,紙張都雙面使用以減少浪費。)
(C) do away with...  擺脫……;廢除……
例: That school regulation is so out-of-date that it should be done away with.
(那條校規已經過時,所以應該把它廢除。)
(D) run out of...  用光∕用完……
例: The boss is running out of patience and demands an answer right now.
(老闆快失去耐性並要求立即的回覆。)
b. 根據上述用法及語意,可知應選 (A)。

7. This website is a unique online community where customers can earn points and vouchers exchangeable for real chocolate when they...
理由:
a. (A) comparable a. 可相比的
be comparable to...  可與……相比
例: A small car is not comparable to a minivan in comfort.
(在舒適性上,小車無法與休旅車相比。)
(B) favorable a. 有利的;適合的
be favorable for...  適合從事……
例: The weather is favorable for a picnic in the park.
(這種天氣適合在公園裡野餐。)
(C) exchangeable a. 可交換的,可兌換的
be exchangeable for...  可交換∕兌換……
例: This coupon is exchangeable for a free cup of coffee.
(這張優待券可兌換一杯免費的咖啡。)
(D) disposable a. 用完即丟棄的
disposable chopsticks  免洗筷
disposable contact lenses  拋棄式隱形眼鏡
b. 根據語意,可知應選 (C)。
精解字詞片語 


1. available a. 可得到的;可利用的
例: There are a variety of aerobics classes available at the health club.
(該健身俱樂部有很多種有氧舞蹈課程。)

2. sense vt. 感覺到,意識到
例: Cathy sensed that someone was following her and started to walk faster.
(凱西感覺到有人跟蹤她,所以她開始加快腳步。)

3. tap into...  打入(市場);利用(經驗或知識)
tap vi. & vt. 利用;輕敲,輕拍
例: The shoe company tapped into the skateboard culture to produce their new line.
(這家製鞋公司利用滑板文化來生產新的系列鞋款。)

4. customized a. 客製化的
例: The chef created a customized dish for patrons allergic to peanuts.
(這位廚師為對花生過敏的顧客製作了一道客製化的料理。)

5. specifically adv. 特別,專門地
例: I am not sure what the meeting was specifically about.
(我不太確定這個會議的議題到底是什麼。)

6. decide on...  選定……
例: Peter decided on a blue dress as his wife's birthday present.
(彼得選了一件藍色洋裝當作他老婆的生日禮物。)

7. for free  免費地
= free of charge
例: This pass admits two people to the new movie for free.
(這張入場證可供兩人免費觀賞這部新上映的電影。)

8. boast vt. 吹噓,誇耀(其後以直接引句或 that 子句作受詞)& vi. 自誇,誇耀
boast of/about...  自誇……,誇耀……
= brag of/about...
例: The basketball team boasted that they were undefeated this season.
(這支籃球隊誇耀自己本季未嘗過敗仗。)
例: We don't like Billy because he always boasts about how rich his father is.
(我們不喜歡比利,因為他老愛吹噓他老爸多有錢。)
單字小舖 


1. mass a. 大眾的;大規模的
mass market  大眾市場
2. confection n. 糖果,甜點
3. flavor n. 口味
4. individuality n.(個人的)特性,個性
5. flake n. 小薄片
gold flake  金箔
6. individualized a. 個人化的
7. start-up a. 創辦的 & n. 新成立的公司
8. veteran n. 老手,經驗豐富的人
9. niche market n. 利基市場(規模較小、針對一些特定消費者的小眾市場)
10. savvy n. 了解,見識,本領
11. tailor vt.(根據特定需要)製作
12. premium a.(商品)高級的,優質的
13. petal n. 花瓣
14. concoction n. 混合物
15. jelly n. 果凍;膠狀物
jelly baby  做成娃娃形狀的膠質軟糖
16. caraway n.(其籽可作為香料或調味料的)葛縷子
17. marketing . 行銷
18. virtual a.(電腦)虛擬的
19. voucher n.(代替現金用的)票券,憑證
片語小舖 


1. a variety of...  各種的∕各式各樣的……
2. aim for/at...  致力於……,目標在……
中文翻譯&標準答案 


在『我的瑞士巧克力』虛擬社群裡,網友彼此分享對客製化巧克力的愛好。

  打從 19 世紀,瑞士開始發展出巧克力的大眾消費市場後,這種美味甜食便大受歡迎,而且幾乎在全世界任何地方都很容易買到各種口味的巧克力。不過對於渴望展現自我風格的人來說,在商店裡買的巧克力可能就看不到水果、堅果、少許辛香料,或甚至是金箔。
  出生於瑞士的網路創辦老手,貝奇勒和菲利普察覺出個人化商品逐漸受到民眾青睞,於是決定打入這個利基市場,開發高品質的客製化產品。他們特別針對能夠 表現瑞士精神的東西,並希望能善加利用他們的網路本領加以推展。由於瑞士起司、瑞士刀和手錶均不易製造,所以他們選定巧克力作為商品,並建立了『我的瑞士 巧克力』這個網站。這個網站讓顧客根據自己的口味,從兩億種可能組合中,嚴選優質食材製作巧克力棒,這些食材包括咖哩粉、玫瑰花瓣和金箔等。有一種與眾不 同的組合是在白巧克力中,混入海鹽、娃娃形狀的軟糖及葛縷子。
  網站創辦人用自創的虛擬社群來彌補行銷資源的不足。這個網站是個獨特的線上社群,當顧客邀請朋友加入該社群時,他們就能得到可兌換真巧克力的點數和禮券。貝奇勒誇口說:『假如你的朋友夠多,往後你就能一直享用免費的巧克力。』

答案:1. (B) 2. (A) 3. (C) 4. (D) 5. (B) 6. (A) 7. (C)


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