by Matthew Brown
Japan has been ahead of the rest of the world in vending machine technology for years.
"They are so convenient, I wish I had one in my room," says an 18-year-old in Tokyo. _(1)_ Vending machines are hugely popular in Japan, with about one for every 50 people and 2.5 million units for drinks alone. _(2)_
With so many
variations, companies really have to be
imaginative to make their vending machines
stand out. Showing that they care, Coca-Cola made some that
give out free drinks
in case of an earthquake. _(3)_
The newest development in vending machine technology comes from a machine at a train station in Tokyo. It has a camera and software that
figures out a shopper's age and sex. _(4)_ For example, one shopper reported that the vending machine offered her three different choices, with one being her favorite. She also said that it would
come in handy when she couldn't make a decision. According to the company that
operates the machine, consumers' pictures are
deleted immediately, but general information about who is buying from the machine is gathered and used by the company. _(5)_ With this kind of technology, it seems anything is possible with vending machines.
(A) That
figure doesn't even
include the ones that sell other products like cigarettes, toys, flowers, cold bananas, cooked meals, and just about anything else you can think of.
(B) With that information, the machine guesses what the shopper wants to buy almost as though it were trying to
read his or her mind.
(C) Then there is an unusual
model with a
microphone inside to help scientists record the sounds of
rare birds in a small
remote village.
(D) However, this doesn't seem to
bother customers because they
are so
excited about the strange new machine.
(E) She's talking about
vending machines, and she's not the only one.